ROCKSHOP
Rockshop is a New Zealand–based music retailer, offering instruments, equipment, and accessories both online and in-store for musicians of all levels.
The website was redesigned to create a more intuitive, inspiring, and seamless shopping experience, refining layouts, product displays, and interactions to help users discover, explore, and purchase gear with confidence.
role
Web Designer
Client
Rockshop
MY IMPACT
Led UI design for key pages of Rockshop’s website, including product displays, focusing on clarity, usability, and a seamless shopping experience. Created wireframes, prototypes, and polished UI components while collaborating with stakeholders and developers to ensure consistency and visual impact.
pROBLEM
Shoppers struggled to discover products and navigate the site efficiently, as the existing design made browsing and exploring instruments and gear overwhelming.
The platform needed a mobile-friendly, intuitive layout that simplified product discovery, supported tailored shopping pathways for different customer types, and kept users engaged through clear, inspiring, and visually appealing design.
RESEARCH INSIGHTS
The previous Rockshop website had an outdated look and feel, lacking a clear structure and cohesive brand experience, making it difficult for users to navigate and connect with the brand.
Explored product display layouts, comparison tools, and browsing interactions through sketches and wireframes, iterating with feedback to create a clear, engaging, and intuitive shopping experience.
user interface
Led the UI design for the Rockshop product display page, using wireframes, prototypes, and feedback to improve clarity, navigation, and accessibility, creating an engaging and intuitive shopping experience for users.
Looking ahead
Opportunities to further improve usability, clarity, and long-term product impact.
Test layouts and product comparisons.
Explore personalised shopping paths.
Refine accessibility and visual cues.